Unlocking hidden potential within businesses and driving lasting operational value

About Us

Hidden View Capital is a private investment firm dedicated to partnering with family and founder owned businesses that form the backbone of our economy. We seek companies that deliver mission-critical products and services—businesses with a clearly identified reason to exist, whose offerings are essential to their customers and their respective end markets.

Investment Philosophy

Our mission is clear: to empower entrepreneurs and management teams, unlock hidden value, and create enduring businesses that matter.

At Hidden View Capital, we recognize that behind every strong company is a visionary entrepreneur or management team with the ambition to grow but who may lack the resources to fully realize that potential. Our role is to be a trusted partner—providing not only capital, but also operational expertise, strategic guidance, and access to our proprietary network of world-class operators and advisors.

We are passionate about uncovering the “hidden view” in every opportunity: the overlooked strengths, the untapped growth levers, and the lasting value embedded within great businesses.

By aligning our goals with those of founders and management teams, we work hand in hand to accelerate growth, strengthen operations, and build sustainable enterprises that thrive for decades to come.

Core Values

We let our core values lead the way guiding how we invest, how we partner, and how we hope to deliver results:

Transparency

We are committed to open and honest communication with our partners, portfolio companies and stakeholders.

Fairness

We align interests based on sincerity, mutual respect and impartiality, building partnerships that create shared long term success. We invest our own money alongside our management partners.

Integrity

We are humble fiduciaries of our partners and capital providers. Focused on doing what's right and not what’s convenient, always.

Commitment to Excellence

We embrace a disciplined approach and a mindset of continuous improvement within ourselves, our firm, and the companies we invest in.

Selective & Focused Commitment

We go all-in. Each year, we back only a handful of companies betting our time, energy, and resources on their success. No spray and pray, no chasing volume just conviction and focus.

Active Partnership

When challenges hit, we don’t sit on the sidelines. We roll up our sleeves, dive in with management, and do whatever it takes to turn fires into fuel for growth. We leverage a deep bench of trusted advisors, providing customized expertise to meet every situation.

Precision & Conviction

We underwrite with precision and conviction. From financials to market dynamics, we stress test every angle to spot risks and unlock potential. Our midmarket focus ensures we back only the opportunities with the power to protect capital, add value, and outperform.

True Alignment

Our principals invest alongside our investors, creating true alignment. Backed by patient capital from families and individuals, we’re free to hold longer and build lasting value unlike the clock driven traditional private equity model.

We lead by listening. We honor the legacy of each business while embracing fresh ideas and perspectives. We actively seek in put and collaboration from all stakeholders involved in each deal, capturing ideas, surfacing concerns, and aligning on shared priorities.

Together, we will build a customized gameplan with our management team to unlock the next phase of the company's growth journey by leveraging some of the following tools:

Foster "Winning Together" Mentality

Actively structure our deals at the outset to encourage management ownership through co-investment
Identify and fill talent gaps
Equity incentive program
Performance based compensation plans
Clear and Transparent communication

Operational Excellence

Employ lean manufacturing and continuous improvement initiatives such as automating production/labor tools and supply chain consolidation
Working Capital Management to improve payment terms
Improve business processes, systems, and IT to drive better decision making
Deploy our executive advisors and board members who bring significant operating and industry experience

Professionalization & Organizational Governance

Formalise annual operating plans & budgets
Improve reporting packages
Implement weekly dashboard and KPI tracking
Focus on maximum of 2-3 key initiatives at any given time
Conduct monthly reviews and quarterly board meetings
Develop long term strategic planning

Drive M&A and other In-organic Initiatives

We help market map, source, negotiate, diligence, and fund add ons that:

Add strategic capabilities
Improve reporting packages
Diversify the platform business enter new markets and geographies and attain new customers
Accretive to platform acquisition multiple
We help with post close integration to extract maximum synergies

Company Revenue/EBITDA

$10-$100M / $1-$10M

Strategic Add-ons

Any size

Headquarters

United States or Canada

Enterprise Value

Up to $100M

Typical Equity Investment

Up to $50M

Transaction Type

Founder/Owner Transitions
Leveraged and Management Buyouts
Recapitalisations
Growth and Expansion Capital

Target Company Characteristics

Owner/Operator led business operating in “essential service” industries
Providing Non-discretionary B2B products and services
History of Growth - Growing at 10% top line
Recurring and/or reoccurring Revenues
Gross Margins in excess of 25%
EBITDA Margins breakeven or profitable
Businesses Ripe for Consolidation
Low to Moderate on going needs for Capital Expenditures

Sectors of Interest

Founder

Viswa Maramreddy

Founder

Viswa is the Founder and Managing Partner of Hidden View Capital, where he leads all aspects of the firm’s investment activities, including sourcing, structuring, collaborating with portfolio companies to build lasting value, and ultimately executing investments, while also overseeing its strategic direction. Before founding Hidden View, he served as a Vice President at Kingswood Capital and MiddleGround Capital, both operationally focused firms, where he executed multiple platform investments within Industrials and Business Services and drove numerous portfolio company initiatives. With more than a decade of experience in investing and portfolio value creation.... Read more

Unlocking hidden potential within businesses and driving lasting operational value

About Us

Investment Philosophy